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How is micro giving easy philanthropy

We all have come across advertisements of one or the other organization on newspaper, internet, T.V etc. making an appeal or requesting us to donate for a cause that they’re working towards and that any amount of donation will be appreciated. We applaud when a celebrity or any well-known organization/company makes a huge donation towards a particular cause.

However, when we make a micro-donation towards a cause we too are incidentally doing philanthropic work.


Photo by Kat Yukawa on Unsplash


Micro giving or micro-donation is a small sum of money given to a charitable cause. Recently this form of philanthropy has become popular with the advent of ease through online donating. The micro-donation comes in handy as they make up for a significant amount of the population apart from the huge donations that are made by wealthy individuals and organizations.

Technology has assisted considerably in non- profit micro fundraising efforts. These organizations use this to reach a large number of the population seeking funds for the cause they’re working towards. They team up with a company or an app where a particular percentage of the amount will be donated to the charity on a purchased product. Like when you book tickets through the book my show website or app it asks whether you’d like to make a donation of 2Rs towards the feeding of malnourished children. Another example is AmazonSmile, a website that donates 0.5% of the purchase price to a charitable organization of your choice.

This (micro-donations)makes a greater impact and adds up quickly, taking the above example of Book my show if 1000 people are using it in a day and out of which if at least 900 agree to pay the 2Rs it creates 1800 in a day and around 50,000 in a month.

Philanthropy means to promote the welfare of others expressed especially by generous amounts of donation made for a cause. This kind of micro-funding and donations especially during a crisis such as the current pandemic act as a safety net and come in handy. Like the campaigns which raised funds for the migrant workers and/or some other which worked towards the animal welfare in this lockdown etc.

“A drop of water makes a mighty ocean”. Similarly, a small donation made by you can have a huge impact.


Contributed by Shravani Dsouza content writer at Mitti Ke Rang


At Mitti Ke Rang, we started with a COVID-19 community support fundraising, as an emergency response to provide a safety net to families. This will help them survive in the lockdown period. We aim to directly support these families by providing a minimum wage, through transferring the same into their accounts or partner with local NGO, Organisation, Fellow, or a Volunteer, and support them with groceries.


You can donate at:

https://milaap.org/fundraisers/support-amit-jain?utm_source=whatsapp&utm_medium=fundraisers-title&mlp_referrer_id=865276

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Mitti Ke Rang

Mitti Ke Rang is a Social Venture working towards generating livelihood for women.

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